Demographics & Generations Keynote Speaker
The Life Stages and Cohorts Most Marketers Are Missing
Matt Carmichael is a demographics futurist and keynote speaker on generational change. He reveals the new life stages, shifting values, and demographic fault lines that most organizations haven't yet built into their strategy — backed by original Ipsos research and his groundbreaking book Buyographics.
// Three Demographic Talks
Each of these can stand alone as a keynote or be woven into a custom "future of demographics" talk for your specific audience.
Two new life stages have emerged that most marketers are completely missing. Matt unpacks both — explaining who they are, what they want, and why they represent unique, underserved opportunities for brands willing to pay attention.
This enduring concept is evolving — expressed differently by different generations and ethnic groups, with a central tension that's key to understanding America at 250. A talk about values, aspiration, and the gap between perception and reality.
Young men are a key demographic perplexing marketers and sociologists alike. Using data and ethnography, Matt explores why many are failing to thrive — and offers a clear-eyed framework for how brands can meaningfully reach them.
// Audience Takeaways
01
Who they are, how they make decisions, and why the traditional generational lens misses them entirely
02
How Boomers, Gen X, Millennials, and Gen Z define success differently — and the central tension that cuts across all of them
03
Data on why young men are diverging from the rest of the demographic picture — and what it means for brands, employers, and policymakers
04
How the American Dream is expressed differently across ethnic communities — and what brands must understand to stay relevant
05
A framework for identifying which underserved demographic segments represent the most meaningful growth opportunity for your category
06
Where these trends are heading — not just where they are now — so your organization can plan ahead rather than react
Author's Credential
Matt's book Buyographics combined big data and ethnography to map the changing American consumer — tracking ten families in ten representative counties to show how America is aging, diversifying, and polarizing economically. The demographic rigor behind the book underpins every Matt Carmichael keynote on generational change.
// Best Fit
// Also Available
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Explore →The generational landscape has changed in ways most organizations haven't absorbed yet. Matt shows you what it looks like — and what it means for your strategy.